By: Tara Yap

“My City, My Pride” is out. “I am Iloilo, Proud to be Ilonggo” is the new Iloilo City slogan.

The newly-coined slogan was launched during the culmination of the 76th Charter Day over the weekend.

Iloilo City Mayor Jed Patrick Mabilog said the new slogan exemplifies the essence of Ilonggo pride which will further catapult growth and development.

Over the last few years, multi-billion investments have transformed Iloilo City as one of the major growth centers of the country.

Iloilo City has recently been ranked second in the 1st Cities and Municipalities Competitiveness Index by the National Competitiveness Council (NCC).

The slogan of the city has changed depending on who sits at the City Hall.

“Think Big, Think Iloilo” was initially launched during the administration of Mansueto Malabor.

It was carried over during the administration of now Iloilo City Rep. Jerry Treñas.

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